The Ultimate Adobe Analytics Resource Guide: Links, Blogs, and Communities

Adobe Analytics is a powerhouse in the realm of digital analytics, and staying updated with its ever-evolving features is no easy feat. Over time, I’ve maintained a personal reference list to clarify concepts, revisit useful tutorials, and keep track of updates. Today, I’m excited to share this curated list with you!

This collection features blogs, tutorials, forums, and videos that are helpful for beginners and experts alike. While some resources may be outdated due to advancements in Adobe Analytics, most are still relevant and valuable for learning and implementation.

Feel free to explore, share your feedback, or recommend additional resources to make this list even better!

Why Maintain an Adobe Analytics Reference List?

1. Quick Access to Expert Insights: Having a go-to list helps you save time when troubleshooting or learning new features.

2. Stay Updated on Industry Trends: Adobe Analytics evolves rapidly, and so do the techniques shared by experts in the field.

3. Connect with the Community: Following the right resources introduces you to a wealth of knowledge from analytics professionals worldwide.

Comprehensive Adobe Analytics Resource List

Here’s my organized compilation of must-visit links and blogs:

Blogs and Tutorials

• Demystified Blogs: A treasure trove of insights from seasoned analytics professionals.

• Blast Analytics Blog: Features practical use cases and advanced strategies.

• Adam Greco Adobe Analytics Blog Index: Comprehensive resources from Adam Greco, one of the pioneers in Adobe Analytics.

• Antti Koski Blogs: Covers unique perspectives and practical tips.

• Adobe Tech Blog on Medium: Technical deep dives from Adobe engineers.

Training and Learning Platforms

• Adobe Experience League: Your official hub for learning and guided tutorials.

• Adobe Analytics Learn & Support: Stay updated with Adobe’s official documentation and release notes.

• Adobe Training and Tutorials: A comprehensive library of training materials.

Communities and Forums

• Adobe Analytics Community: Engage with fellow users and experts.

• Adobe Forum: Ask questions and find answers from the broader Adobe community.

• [LinkedIn Groups]:

  • Adobe Analytics Enthusiasts: A vibrant LinkedIn group for networking and knowledge-sharing.

  • Adobe Analytics Professional & Recruiters: Ideal for career-focused connections.

Specialized Tutorials

• Video Tracking: A dedicated resource for mastering video analytics in Adobe Analytics.

• The Definitive Guide to Adobe Analysis Workspace: In-depth guide by Kevin Rutter.

• Time Parting Heatmap: A creative implementation by Urs Boller.

• Predictive Analytics Using Advanced Calculated Metrics: A helpful read by Stefano Napolitano.

Innovative Use Cases

• Stopping Shopping Cart Abandonment: By Patrick Faller, exploring Adobe I/O Events.

• Visitor Retention Analysis: Useful insights by Pradeep Jaiswal.

Deployment and Integration

• Step-by-Step Deployment with Adobe Launch: By Haran Huang.

• Exploring API 1.4 with Postman: By Partha Sarma for developers diving into Adobe Analytics APIs.

Additional Resources

• Adobe Solution Partner Portal: For agencies and consultants working with Adobe tools.

• Adobe Release Notes: Stay on top of the latest updates.

Your Feedback Matters!

This list will continue to evolve as I discover new resources and updates. If you have a favorite Adobe Analytics resource that’s not listed here, drop me a comment or message!

Final Thoughts

Navigating the complexities of Adobe Analytics becomes easier when you have a solid reference library at your disposal. Whether you’re just starting out or are an experienced analyst, these resources can enhance your skills, troubleshoot challenges, and keep you ahead of the curve.

Stay Safe and Keep Learning!