Mastering Adobe Launch: A Step-by-Step Guide to Seamless Web and Mobile App Implementation

Steps to Follow for Launch Setup

Setting up Adobe Launch can be a straightforward process if you follow the correct steps. Whether you're implementing it on a web property or mobile app, here’s a step-by-step guide to help you get started.

1. Create Web Property in Launch

The first step is to create a new web property in Adobe Launch. This will act as the container for your tags, rules, and other configurations.

2. Set Up Host

You will need to define the host (the server or domain) where your Launch property will be deployed.

3. Setup Environment

Set up your development, staging, and production environments. This ensures that you can test changes in a controlled environment before deploying them live.

4. Install Extension

Extensions are pre-built integrations for common platforms and services. Install the necessary extensions in your Launch property to work with the required data sources or analytics tools.

5. Deploy the Script in Web/Mobile App

Next, deploy the Launch script on your website or mobile app. This script enables Launch to track user interactions and send data to analytics platforms.

6. Capture Data in Context Data & Map to Analytics Variables (For Mobile)

In mobile implementations, capture relevant data in context data and use processing rules to map this data to analytics variables.

7. Capture Data in Data Element & Map to Analytics Variables

For web apps, capture the data in a data element, and use this element’s value in your analytics variables.

8. Set Up Rules

Rules define the triggers for actions within Launch. Configure rules based on events or conditions you want to capture, such as page views, clicks, or form submissions.

9. Send Beacon

A beacon is a data packet sent from your site or app to the server. Set up beacons to send data to your analytics platforms or any other tools integrated with Launch.

10. Publish the Library

After testing and verifying all settings, publish the library to make your changes live on the website or app.

For more detailed guides, check out the official documentation:

• Launch Guide

• Mobile App Implementation Guide

Upgrading from DTM to Launch? If you're planning to upgrade from Dynamic Tag Manager (DTM) to Adobe Launch, check out the Upgrade Overview Guide for a smooth transition.