Managing Tags(Adobe Launch) Customization: Using the Experience Cloud ID Service

In Adobe Launch, customization can be done using either custom code or an Extension like the Experience Cloud ID Service. Both approaches allow for advanced control and flexibility when handling user identification and tracking, particularly useful for managing data related to cookies.

Adding Custom Variables with the Experience Cloud ID Service

One method to customize Adobe Launch is by adding variables to the Experience Cloud ID Service. Here’s how you can include a specific CookieName for proper identification and tracking.

Steps for Adding a Cookie Name Variable

1. Custom Code in Launch: You can leverage custom code within Launch to modify the default behavior and manage cookies according to your business needs.

2. Experience Cloud ID Service Extension: Alternatively, you can use the Experience Cloud ID Service Extension. By adding a variable for the “CookieName”, you can easily track users across your website.

In this image, you can see the setup for incorporating the CookieName variable. This is particularly beneficial for ensuring that the right data is being captured in Adobe Analytics and used for personalized experiences.