How to Connect Adobe Analytics with Tableau

Integrating Adobe Analytics with Tableau isn’t natively supported, as neither Adobe nor Tableau currently provides a direct connector. However, there are several methods available to bridge the gap and enable seamless data integration between these platforms. In this blog post, we’ll explore these approaches in detail, helping you make an informed decision based on your reporting needs.

Option 1: Using Raw Clickstream Feeds

Adobe can provide raw clickstream feeds for your report suite. This data, once processed, can be loaded into a database and visualized in Tableau. This approach offers significant flexibility and power, as it provides access to raw data that can be explored extensively in Tableau. However, this method requires expertise in data processing and infrastructure to handle large datasets.

Option 2: API and Data Warehouse Integration

Another approach involves utilizing Adobe’s API or Data Warehouse for summary data. Here’s how this works:

1. API Integration: Fetch data using Adobe Analytics’ API. However, creating complex queries and managing large-scale data exports can be challenging. For deployments with extensive reporting needs, this method might become impractical due to scalability limitations.

2. Data Warehouse: Export data from Adobe’s Data Warehouse and load it into Tableau-supported formats such as:

   • Tableau Workbook (.twb)

   • Tableau Packaged Workbook (.twbx)

This method is more suitable for smaller deployments or simpler reporting requirements.

Challenges:

• API-based methods may require numerous complex queries, leading to inefficiency for large datasets.

• Data Warehouse exports often involve managing hundreds or thousands of extracts for detailed reporting, which can become unmanageable for large-scale operations.

For organizations with over 300 report suites, processing thousands of daily extracts may prove unscalable. In such cases, opting for clickstream feeds is advisable.

Option 3: Daexus Connector for Adobe Analytics and Tableau

A recent development in this space is the Adobe Analytics Connector for Tableau by Daexus. This free, secure connector eliminates the need for extensive setup and allows users to import Adobe Analytics data into Tableau quickly and effortlessly.

Advantages:

• Free and easy to use

• Secure, with no sign-up required

• Streamlined data integration

Learn more about the Daexus Connector and get started today.

Option 4: Adobe Analytics Reporting API

Another viable option is to fetch Analytics data through Adobe’s Reporting API and ingest it into Tableau. This method provides greater control and customization but requires programming skills to automate data retrieval and transformation.

Final Thoughts

The choice of integration method depends on your specific requirements and infrastructure. While raw clickstream feeds offer unparalleled flexibility, they demand significant resources and expertise. API and Data Warehouse methods are more approachable for smaller datasets but may falter under large-scale demands. The Daexus Connector presents a promising solution for many use cases, providing a hassle-free and scalable alternative.

For a visual walkthrough, check out this YouTube video detailing integration steps.

Start exploring these methods today to unlock the full potential of your Adobe Analytics data in Tableau.